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Trademark Dilution vs Trademark Infringement – What Business Owners Usually Get Wrong

Trademark Dilution vs Trademark Infringement

In real client conversations, trademark problems rarely come neatly labelled as “infringement” or “dilution”. Most business owners simply say, “Someone is using a similar name. What should I do?” That’s where the confusion starts. While trademark infringement and trademark dilution sound similar, the law treats them very differently. Understanding this difference matters because the wrong […]